What do Digg and short URLs have in common? They are URLs, they are shared and used by many people. Why not mixing the idea of short URLs (Which has mainly arised because of the Twitter hype) and the ability to get people to share and publish URLs to the public like Digg?

So a few months ago I was discussing with a few lads about all this, and we decided to start on our own social network idea, with URLs. Basically one thing we noticed is that many many of the url shortening services had cool features like stats, custom urls, and at the same time you saw the power of Digg’s public URL hype idea. We basically decided that if we could make an URL shortening service that had most of the features of the other services in one place, and that if we could also add some value to this by bringing a “social-networking” aspect to it, it would simply rock!. Instead of linking people by their type of types of people, activities, technology interests, groups of friends, etc. we saw that there was an opportunity to link people by the type of urls they shorten but most importantly the context of those URLs.

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Since opening a few months ago, we’ve been faced with the recession. One thing we noticed and found important so far (and something we have been telling and helping our customers with) is that in times of recession it is important to innovate and come up with new ideas.

For instance small companies are confronted and struggling to get users at this time of the year (Not only in the tech and IT industry) but in all industries, and what we have been doing for a few months when companies come to us is quite simple, take what’s working, take what’s not working, flip it in all sides, find a new way and easier way of accomplishing the tasks you want done and go with it. There’s a term I heard from one of the lead developers from a VoIP company that I thought was well worded for the current economic situation: “Grow a pair and do it“.

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