What do Digg and short URLs have in common? They are URLs, they are shared and used by many people. Why not mixing the idea of short URLs (Which has mainly arised because of the Twitter hype) and the ability to get people to share and publish URLs to the public like Digg?
So a few months ago I was discussing with a few lads about all this, and we decided to start on our own social network idea, with URLs. Basically one thing we noticed is that many many of the url shortening services had cool features like stats, custom urls, and at the same time you saw the power of Digg’s public URL hype idea. We basically decided that if we could make an URL shortening service that had most of the features of the other services in one place, and that if we could also add some value to this by bringing a “social-networking” aspect to it, it would simply rock!. Instead of linking people by their type of types of people, activities, technology interests, groups of friends, etc. we saw that there was an opportunity to link people by the type of urls they shorten but most importantly the context of those URLs.
