I had lunch with Eoghan and Paul from Contrast earlier today. We had some nice burgers in Bóbó’s — I’m still full. As we were leaving myself and Paul weighed up the pros and cons of tech companies offering that little bit more in recessionary times, and we concluded that companies that do so are likely to fare better in the months ahead. In a recession people expect a bit more value for their money.
OK, so this isn’t rocket science — it’s just a little bit of common sense, and it doesn’t apply solely to the web or tech industry, nor tough economic times for that matter. I think any company that doesn’t try to go that extra mile for their customers are failing to sufficiently differentiate themselves from the competition, and sooner or later that will hurt.
(more…)
